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To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators alongside London's Natural History Museum are opening a pop-up shop featuring exclusive items. Enthusiasts can look forward to offerings including stationery, plushes, and artwork all inspired by the institution's theme. The big draw, however, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. This shop is scheduled from on-site at the museum to its web counterpart from January 26 to April 19.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with stunning artwork depicting Pokémon in their natural habitats. The concept like what a Pokémon Professor could produce once trainers submit their data, or a naturalist's journal might have created had the famous islands were populated by flying-types instead of finches. Part of the charm lies in the book's serious treatment, treating Pokémon as worthy of subject for study. Author Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company to release promos celebrating big events or brand collaborations. Many of these promotional cards typically highlight the iconic electric rodent that acts as the franchise mascot. What distinguishes this latest promotion apart is its unusually large dimensions. Although exact measurements have not been publicly disclosed, availability is guaranteed to be highly restricted, with fans able to get only a single card per purchase.

Limiting Reseller Interest

Per a company statement, a portion of the merchandise may also be available beyond the institution itself. However, broader availability will only be select retailers in the UK. Critically, fans cannot acquire this promo through the online Pokémon Center. Although reseller interest is a given, the setup suggests they will have a difficult time stockpiling large numbers this time around. If you're feeling left out, there is an alternative like fossil-themed display headed to Chicago later this year.

"All profits from purchases made in the Museum shop and from its online store, which covers these items, support the Natural History Museum’s charitable mission. This includes the efforts of 400 scientists dedicated to scientific inquiry to discover solutions to the global ecological crisis," it notes.